Martin
Carmona
Marketing professional
Hello! I'm MARTIN
With over five years of experience, I specialize in blending strategic marketing operations with compelling digital storytelling. I thrive on translating intricate product messaging into clear brand narratives, optimizing team workflows with advanced AI tools to accelerate high-stakes project delivery. When I’m not building campaigns, my active passions for streetwear, music, gaming, and hiking keep me grounded and heavily influence my approach to creative trends and community engagement.
Experience
operations, creative, events
HEAVY LEMON
2026-PRESENT
Coordinate frontend event operations and logistics while driving community engagement through curated content and creative design support.
SR. MARKETING COORDINATOR
4LEAF
2024-PRESENT
Spearhead cross-functional marketing campaigns and digital engagement strategies, optimizing departmental workflows through AI automation and robust project management.
MARKETING PROJECT
SOCIAL SALON SUITES
2024
Developed a comprehensive marketing and content strategy, utilizing custom Tableau dashboards to analyze performance metrics and optimize local targeting efforts.
QUANTITATIVE BUSINESS ANALYSIS TUTOR
SJSU
2023
Translated complex quantitative data and statistical models into accessible concepts, adapting communication strategies to improve data-driven problem-solving.
simulated internship
STUKENT
2023
Executed end-to-end digital marketing campaigns encompassing audience segmentation, A/B testing, and comprehensive data analysis to maximize conversion rates.
RETAIL MARKETING ASSISTANT
PLEASANT FURNITURE
2018-2022
Supported seasonal retail campaigns by designing promotional collateral and tracking inventory metrics to inform data-driven operational strategies.
Education
BS,
MARKETING
SAN JOSE STATE UNIVERSITY
Developed foundational expertise in campaign strategy, market research, and communications while leading networking events for the SJSU Marketing Association and tutoring peers in quantitative analysis.
AS,
BUSINESS ADMIN
EVERGREEN VALLEY COLLEGE
Built a strong academic foundation in core business principles, operational workflows, and organizational management to support cross-functional project execution.
AA,
ECONOMICS
EVERGREEN VALLEY COLLEGE
Gained analytical insights into macro market dynamics and economic trends, providing a data-driven perspective to inform strategic business decision-making.
Certifications
Digital Marketing
SOCIAL MEDIA MARKETING
GOOGLE ADS SEARCH
HUBSPOT
HOOTSUITE
CERTIFIED ASSOCIATE IN PROJECT
MANAGEMENT (EXPECTED 9/26)
AIRTABLE ADMIN
TABLEAU ESSENTIAL TRAINING
PMI
AIRTABLE
TABLEAU
Expertise
MARKETING
With a track record of driving digital and experiential engagement, I orchestrate end-to-end campaigns that encompass social media planning, email execution, and website optimization. Beyond the digital landscape, I direct complex logistics for industry events and promotional retail marketing initiatives to maximize brand awareness. Whether managing digital assets or steering cross-functional sales initiatives, I ensure every touchpoint actively supports overarching business goals.
COMMUNICATIONS
I translate complex product messaging into clear, compelling narratives that elevate brand presence across both digital and print mediums. By leveraging strategic copywriting and visual storytelling, I craft engaging collateral that clearly articulates intricate value propositions to target audiences. Furthermore, I act as a critical liaison between internal development teams and end-users to refine messaging and drive product adoption.
OPERATIONS
To accelerate project delivery, I specialize in automating workflows and standardizing operating procedures through the integration of advanced AI tools. I actively manage high-stakes departmental budgets, track expenses, and oversee CRM records to maintain strict financial and cross-functional alignment. By optimizing calendars, trackers, and document approvals, I build the operational infrastructure needed to scale marketing initiatives efficiently.